What to look from best tools of SEO?

Which are the best tools for the SEO? To answer this question I have searched a lot and tried almost all the trial versions available on internet and drawn some conclusions,

 Do we really need these tools?

This is more biased question to answer half right half wrong, we can use tools to do a mechanical task and some time consuming tasks but, none of the tool will replace the human intelligence.

According to the recent changes in Google Penguin and Panda, it becomes very difficult to have the right targeted campaign for the SEO.

What should you look from ideal tool?

Ideal SEO tool will simplify the your task and should have more focused approach in following functions

On-Page Suggestions:

• Html suggestions
• Meta Tag checking
• Meta Keywords
• Title optimization
• Image Alt tag optimization
• Web speed optimization
• Content checking
• Interlink checking
• W3c Error checking
• Sitemap

Link Building & Management

• Link Analysis
• Back link Checking
• Broken link checking
• Link suggestions
• Link locator
• Anchor Linking

 Competitor Analysis

• Competitors from keyword
• Competitor links
• Competitor site report
• Competitor backlinks
• Competitor keyword ranking

Keyword Research & Analysis

• Keyword research
• Keyword suggestions
• Keyword competitions
• Specifying Generic, Specific and Long Tail keywords
• Keyword analysis
• Keyword Density analysis

Submission Tools

• Directory submission
• Article Submission
• Blog commenting
• Press release
• Social Bookmarking
• Forum postings

Performance Reporting

• Keyword Tracking
• ROI tracking
• SERP results
• Backlink Tracking
• Web Traffic

Best tools for SEO

• Web CEO
• Advanced Web Ranking
• iBusiness Promoter
• SEO Suite
• SEO Toolkit
• SEO Studio
• SEO PowerSuite
• SEO Administrator

I personally recommend never use tools for off page optimization ,on page it is fine and wise to use these tools but recent changes are affecting the off page optimization so it becomes very necessary to have good SEO approach for your site or you can be penalized by search engines.

 

How To Do Twitter Marketing Campaigning ?

Before you read this ,this is not a marketing or promotion post of any product ,mostly in social media we see twitter as a strongest for the art of engagement and communication, often I have seen many organizations use twitter as its main customer engagement platform.

I was searching for good tools for twitter campaigning where I can send auto responder messages and DM to my followers and explore some more.

I found www.socialomate.com ,best available tool for the twitter marketing campaign .

Socialomate helps to achieve your marketing goal by,

• welcoming followers and discovering their interests when they start following you,
• sending messages & campaigns to promote special contents, events or offers, coupons.
• Tracking your campaign
• Analyzing the customer behavior

 

How I can use it ?

Follow-Up:

                You can use auto responder ,where you can send set of messages to all of your new followers .

Campaign:

You can create a campaign where ,you can send messages to all of your followers and you can    schedule it .

How To Increase Your Klout Score by 20 % In One Day

Klout score has been a really buzz in social media world since last year and its attractive calculation algorithm impressed to everyone ,many individuals do check about their klout score as a measurement of engagement to the social media.

 

But,does klout score really matters?  my answer would be “No” ,klou has not revealed its original calculation model and I personally think we don’t need this,When you sign up for klout ,you get one particular estimated hypothetical score which is way exaggerated ,later as you keep engaging with social world it measures your reach and accordingly your score increases.

 

Do you think network reach matters more? seriously it doesn’t matter here ,what klout has specified it depends upon the engagement but let me tell you there are so many customer relations twitter accounts ,news channels account which has less klout score than others .

 

Klout score is just segragation according to your capability of engagement and your social media strength,we fimly belive klout score is depends on 

• Network
• Reach
• Influence 

So if you are engaing with people more ,your klout score will be increased.

I my case ,I just siggned in 15 days ago to see the various ways to increasing klout score ,believe me you can increase it by anything .Earlier they assigned my klout score as 46 then I statred engagement and hence it started increasing when I engaged with more people it jumped ,let me tell you truth on 26 Sept my klout score was 57 and on 27 Sept my klout score was still 57 with one day increase by 7,hence we can see that if have any abnormal behaviour in your engagement your klout score will not increase .

 

 

How I Increased My Klout Score ?:

1. Use your favourite social media channel mostly like twitter, facebook
2. Share news and status wisely so more people will engage with it 
3. Use facebook search for the topics that you love and join some groups on facebook and start discussion in group it will increase your engagement with large extent.
4. Like celebrities facebook pages and comment on their post and pics and if possible do tag yourself s o that you will directly engage to all fans .
5. Use twitter hash tags for better searches and reply to public tweets more and more and re-tweet them and hence you will be engaged more.
6. reply to news tweets so often it will increase your conversation and hence engagement 
7. Don’t change your engagement pattern like more posting same time and then suddenly decreasing it ,if you post a single post also it matters a lot .
8. Share some celebrities picture on your wall daily 
9. Try to engage with people those has good Klout score.

 

I hope these tricks will help you to increase your Klout score ,but still I have a question Does klout score really matters?

How to prepare Social Media Plan

 

 It is very important to prepare a good social media plan before execution of any social activities; there are so many tools available to monitor social media activities in my previous post i have given some of tools which I like most.

Social media plan totally depend on the clientele, nature of business and goals of that business. Work on first what would be the goals of that plan e.g. increase conversion, branding, lead generation etc.

After you decide about your goal then accordingly you create proper segmentation of social networks for that.

then you move to analysis of business and its target audience and by doing this you will come to know approximate ratio of likes ,followers or influencers then you go to social network study where you apply worthiness of each network to that business and accordingly you formulate strategies for that

Decide the influence level of each social network and measure it ,run some campaigns of twitter by using SOCIALOMATE .

You can use following social networks

• Facebook
• Twitter
• Google+
• Quora
• Pintrest
• FourSquare
• LinkedIn
• Youtube
• Yelp
• Tumbler
• Instagram

You can use klout to measure that but it has more cons than pros we can easily cheat to klout and still measurement is not that much effective but we don’t have any good option though so we can measure by this .

 

Finally any social media plan will talk about you so it is very important to have a quality over quantity and always be focused on your goal.

 

Best Social Media Monitoring Tools

Some good tools that I loved for the social media monitoring ,

HootSuite

Twitter account: HootSuite

Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry and Android.

Social Mention

 Twitter account: socialmention

Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. It allows you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.

SocialPointer

Twitter account: socialpointer

SocialPointer is a real-time social media marketing platform for marketing agencies and individuals, It enables them to track, monitor and respond in real-time to relevant social mentions and user conversation. SocialPointer lets you monitor, listen, respond and engage.

SocialSeek

Twitter account: socialseek

Get all the latest tweets, news, videos, photos, and more on any topic you want in one place. There’s a Socialseek site for everything and you can even make your own. I found some of the news sources other tools missed.

TwitterCounter

Twitter account: Twitter

Twitter Counter is the number one site to track your Twitter stats. Twitter Counter provides statistics of Twitter usage and tracks over 14 million users. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.

Wildfire Social Media Monitor

 Twitter account: wildfireapp

Measure your performance. Glean insights about the growth of your social media fanbase on the leading social networks. With daily tracking, you have visibility into growth trends small and large. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Alert system will inform you of meaningful trends and activity that’s relevant to your social presence.

SocialBro

Twitter account: SocialBro
Get accurate information about your community using different search criteria that will help you to make strategic and error-free decisions. Take advantage of knowing exactly who shapes your community: where your followers are from, which language they speak, their activity on Twitter, etc.

Klout

Twitter account: klout
Klout’s mission is to help every individual understand and leverage their influence. Klout measures influence in Twitter to find the people the world listens to. It analyzes content to identify the top influencers.

Importance of Press Release for SEO

A press release is all about the publicity that you can do for your online business. This is the best online branding strategy and helps to increase web traffic. The trick is in making use of all the publicity tools including press releases in the correct way to draw attention to your site. Publishing press releases on the web is one great way of going about the successful publicity of your site.

Its not about only posting and distributing press releases for sake of SEO but it is very important to know the art of writing it ,very often readers may miss out some good information about your news and hence to have a proper communication and reach you should write your press release in very well manner.

The first and foremost rule of writing a good press release is that the information that you give throughout the press release must be newsworthy. Who will even read the press release that you have written if the information is not newsworthy? Remember, your press release must not sound like an advertisement. Rather it should be newsworthy information about the product or service you are offering to customers. There is a very thin line between writing about your site and the write up not appearing as advertisement of your business.

Benefits to SEO:

• It increase keyword targeting and may push the relevant keywords.
• Anchor texts can be used to target only specific keywords
• Increases Web traffic
• Its very good link building strategy also

My suggestions:

ü  For free press release I used www.prlog.org most of the time it is very good and have good PR also

ü  www.pressbox.co.uk & www.onlineprnews.com  are also very good for free and paid distribution.

ü  For paid I have used www.prweb.com one of the best service available on internet has too many syndicated site and gets very good reach though.

 

 

Tips to increase website speed |web load optimization

Many times web site speed matters to get higher page rank and page which loads with short time becomes a popular and has minimum bounce rate ,it matters a lot when you have a mobile version of site .We can optimize web speed by various ways and there are many ways to do this .

1)      Reduce Number of HTTP request :

To load a normal webpage it makes a number of http calls to site and gathers a lot of data ,to pull this data browser make lots of request to independent objects on site say scripts ,images and other objects .We can reduce number of these request by BROWSER CACHING.

Browser Caching:

Browser caching is the caching of web documents to minimize bandwidth usage, server load,. A web cache stores copies of documents passing through it; some request can be satisfied by temporary itself.

In browser caching it does a cache of static contents it can be done by setting up a maximum expiration header to http header and hence static objects can be cached to browser level only, if somebody visit site again then these static documents are loaded from local machine and hence it reduces a http request and greater speed can be achieved. It can referred as a temporary record of your static contents.

Example:

Cache-Control: max-age=2592000

To know more about http headers Click here

2)      Image Optimization :

 

We can optimize images for their sizes and large size image can reduced to 20-50Kb .

There are many online tools that can optimize images online.

 

I have used Image optimizer since long .

 

3)      Compression :

Using Gzip or deflate compression can save a tons of bytes and also speed will boost .

 

To do above with best effective manner ,I have used GTmetrics for a long time and guess what this is the best web speed optimization tool available .

 

To visit Gtmetrics click here

List of Do Follow blogs to Generate Back Links

To generate most effective backlinks here are the some blogs and forum could be used for the commenting ,do remember only choose relevant category blogs only .Here is the list I used mostly for Blog commenting with high page rank above 5&6.

 

• http://www.burningbird.net
• http://www.educause.edu/blog
• http://moritzlaw.osu.edu/blogs/tokaji/
• http://dig.csail.mit.edu/breadcrumbs/blog/4
• http://amps-tools.mit.edu/tomprofblog/
• http://pressblog.uchicago.edu/
• http://blogs.nyu.edu/fas/dri/aidwatch/
• http://www.atsweb.neu.edu/math/cp/blog/
• http://delong.typepad.com/
  
• http://www.grokdotcom.com
• http://www.sirpi.org
• http://polygeek.com/
• http://www.currybet.net
• http://marlenescorner.blogspirit.com
• http://www.themallblog.com
• http://justagirlintheworld.com/
• http://www.socialtimes.com
• http://businessfinancemag.com
• http://incsub.org/awards
• http://news-libraries.mit.edu/blog/
• http://thinkbig.tamu.edu/blog/
• http://iq.harvard.edu/blog/sss/
• http://badgersabroad.wisc.edu/blog/
• http://simile.mit.edu/blog/
• http://www.accc.uic.edu/itl/
• http://elibrary.med.yale.edu/blog/
• http://salrc.uchicago.edu/blog/
• http://multimedia.journalism.berkeley.edu/blog/
• http://www.duke.edu/search/?q=collaborate
• http://www.educause.edu/blog/23266
• http://library.duke.edu/blogs/scholcomm/
• http://blogs.law.harvard.edu/blog/tags/news/
• http://livelyarts.stanford.edu/blog/
• http://lcls.slac.stanford.edu/Blog.aspx
• http://www.lib.unc.edu/blogs/morton/
• http://sns.cs.princeton.edu/blog/
• http://www.law.wisc.edu/blogs/wisblawg/
• http://www.stat.columbia.edu/~gelman/blog/
• http://lucian.uchicago.edu/blogs/bling/
• http://library.osu.edu/blogs/readaloud/
• http://www.johnson.cornell.edu/blog/student/
• http://www.mclibrary.duke.edu/blog/
• http://alg.umbc.edu/usaq/
• http://law.marquette.edu/facultyblog/
• http://www.rc.umd.edu/blog_rc/
• http://admissions.ncsu.edu/blogs/
• http://www.cerias.purdue.edu/site/blog/
• http://www.ic2.utexas.edu/blog/
• http://oregonstate.edu/admissions/blog/
• http://blog.lib.umn.edu/schwitz/healthnews/
• http://www.cardozo.yu.edu/Blog.aspx
• http://hirise.lpl.arizona.edu/HiBlog/
• http://blog.mycology.cornell.edu/
• http://crossroads.georgetown.edu/blog/
• http://ncsu.edu/redesign/blog/
• http://www.berklee.edu/guestbook/
• http://urbanext.illinois.edu/guestbook/
• http://chandra.harvard.edu/guestbook.html
• http://www.parent.umn.edu/guestbook.html
• http://www.stanford.edu/~dement/
• http://www.ctr.usf.edu/shotokan/guestbook.html
• http://cds.aas.duke.edu/about/guestbook.html
• http://smhp.psych.ucla.edu/guestbok.htm
• http://www.parent.umn.edu/book.cgi
• http://www.cnrs.edu.lb/guestbook.html
• http://fleethecube.com
• http://www.extrapepperoni.com
• http://www.currybet.net/
• http://www.brazencareerist.com/
• http://www.sirpi.org/
• http://sayanythingblog.com/
• http://links.org.au/
• http://www.midasoracle.org/
• http://blog.greens.org.nz/
• http://www.tvhe.co.nz/
• http://www.illinipundit.com/
• http://weblogtoolscollection.com/
• http://dag.wieers.com

 

Here you can find some of .edu links those are really priceless backlinks but it takes a lot of experience and depth to drill down it .

Keep commenting  

Best Backlink Building Strategy :Do-follow Blogs

Mostly blog commenting is used as one of the backlink generation strategy,there are many blogs they do write about particular segment ,being a SEO professional we should know ,where we are targeting ,which are the pillar keywords and some regular basic about that segment or industry .

As we are seeing there is great increase in number of spamy comments and nowdays do-follow blogs are decreasing in number .It is best way to find such good do-follow blogs and do a genuine commenting ,there are many tools used to avoid such spammy comments ,wordpress has its inbuilt tool for that .

If somebody is smart enough ,he/she can find such good do follow blogs ,follows them and can post their comments regularly,for that you should have some general knowledge about that segment.

How to find Dofollow Blogs ?:

There are many methods to find the do follow blogs online ,by using Google we can find such blogs.

1) You can go to any blog you wish for and view their source code and from source code search for the

rel=”nofollow” if it is not their then this is do follow blog .

2) You can search it by the following tool this is best ,I have used it since long ,

INLINESEO DOFOLLOW SEARCH ENGINE 

Remember : Do-follow blogs does not allows spammy comments ,,just comment normal and always keep in mind this is the number one method for back links generation ,often such comments become nofollow later ,search engines are treating them as a Nofollow links .

I have used these ways twice in a week and not posted on many blogs,My strategy is find a niche and use these blogs only ,read regularly and comment them ,here you can get additional promotional advantage .

Keep Commenting ,Bye

Why Keywords are important in SEO ?

Keyword in SEO is the very important thing that one should really care about and it is basis on which all things are done to perform well in SEO.

A good web page should contain the information that people are looking for. So, while developing the content of any web page its really important to find out the important keywords and then to put them in the content of the web page. Basically the keywords can be found easily when u will view as a user or visitor of the web page, find out how the visitor will use the search terms and those search terms will become your most important keywords.

Keyword research is very time consuming but if done right, will provide your website a continuous flow of quality targeted traffic. Using the best keywords to describe your web site helps get those searchers to visit your website. In information retrieval a keyword is a word or phrase which describes a concept found in a document.

There are many tools that are used for keyword research, we can use Google AdWards and insight for that to find how much traffic is? And how the current trend .We is should check our keywords effectively and accordingly we write content for site.

E.g. if we are developing a site for say a website development then most of the keywords would be

It shows

• Regional Interest
• Top searches
• Rising Searches

 

 

Hence we can come to know that from which geographical region searches are more and we can target more for that region as our prospective customers.

 

Keyword Density :

Keyword density is  number of times a particular keyword is used in our site ,there is no very hard rule for how much density we should have ? best practice is that we follow 8-9 % density for a particular keywords .

There are many tools those can be used g=for finding keyword density ,my best is from seo book

Keyword density checker